How to Optimize Your Interview Experience; 5 Basic Media Training Tips
Whether the glare of the studio lights and being “live,” or potentially being misquoted or taken out of context, speaking with the press for most can be particularly intimidating - especially if you're new to the game. However, it's important to remember that like you and me, reporters, editors and producers are just people – and they're just trying to do their job. So, your best bet is to make their job – and your interview – as easy as possible. Media coverage can and shoul
Social Media Trends: What's Hot and What's Not
Hitting adolescence has its ups and downs – coming into your own and learning who you are and what your place is in the world being among the positives; thinking you’ve conquered and know it all being the in-hindsight drawback. Having recently hit the tender yet confusing age of 12, Facebook is arguably experiencing similar growing pains. Since its launch in 2004, Facebook has pioneered the way people interact with one another, and paved the way in terms of how people and bus
Practical PR Tips: Common Mistakes and How to Avoid Them
The success of any public relations campaign is dependent upon relationships developed with the media and the public. In order to ensure these relationships remain healthy and prosperous, it is extremely important to ensure mistakes are made as little as possible. Below are a few common mistakes made by PR professionals when communicating and how to avoid them. Rushing materials: Yes, public relations is a fast paced world and you need to stay on your toes at all times. Howe
