Having a Voice: The Rising Popularity of op-Eds
Whether being in front of the camera or quoted in a newspaper, newswire or online news piece, when it comes to public relations, most naturally think of traditional press as the coveted medium in which to get their message and viewpoints across. Less considered by many is the so-called op-Ed, or opinion editorial, as an alternate way to convey a viewpoint: in addition to providing insight, offering advice or simply stating an opinion, the beauty of an op-Ed is that it allows
