Media is Dying, Yet PR is Booming. Here's Why
The pervasive conclusion about the world of media is that it is dying a slow and unstoppable death. The explosion of digital media, and by extension the proliferation of real-time information at virtually everybody’s fingertips, has diminished the value of news, and by extension vastly reduced what the public are willing to pay, if anything, for it. Yet despite the doom and gloom, public relations as a practice is not only surviving, but thriving. Indeed, despite shrinking ne
