The Importance of News Flow in the Public Relations Sector
Often times people assume public relations professionals are simply storytellers - or worse, story twisters. But truth be told we aren't always weaving the story. Yes, there is a huge creative aspect to PR, but we aren't pulling these ideas out of thin air. A huge part of what we do is researching the news flow and placing our clients accordingly as experts in their respective fields. Why? Because what makes “news” is often quite different than what companies and individuals
