The Art of Selling
There are literally thousands of books and how-to guides that promote the best tips, tricks and techniques when it comes to selling. “How to Master the Art of Selling” by Tom Hopkins remains the proverbial bible for sales people everywhere, while hundreds of similar titles promote the same thing: The art of the sale. What you won’t find so readily at the bookstore or anywhere else is anything about the art of pitching: news stories, that is, which if you think about it is kin
