Authenticity in Communications
One would expect that authenticity would be an implicit part of any form of communication. Be it advertising, marketing, public relations, or journalism, the concept of being clear, fair and authentic – and the public’s ability to recognize it – would seem to be a given. Indeed, in a world saturated with disingenuous and confusing news, various accusations about the credibility of our news sources and several scandals plaguing trusted brands, people have become increasingly j
Who Controls the News?
“He who controls the past controls the future. He who controls the present controls the past.” - George Orwell, 1984 In the old days, journalists and the media had complete control over the flow of information (with it being a one-way conversation) and were also considered an absolute authority for reporting the news to the public. This may have been because mass communication tools were restricted by technology and resources, such as the printing press or radio/broadcast sta