Disaster Recovery: What to be Learned From in PR for 2018
At the start of every new year, there’s always that same question: How can we make this year better than the last? 2017 gave us several PR disasters. From viral videos of passengers being dragged off airplanes or denied baby strollers to un-tasteful product placements at the hands of certain famous people and certain brands of soda, 2017 taught us just how quickly a faux pas can become a public disaster. As PR professionals, we’re constantly observing these incidents as they’
