Journalism is changing, and so is PR
The media in Canada is in the midst of a monumental shift. Journalists and broadcasters have watched countless outlets across the country change, merge, get sold, or shut down altogether. The public relations industry has watched these developments just as closely, with the knowledge that in many ways their fate as an industry relies on the health of the media in general. Journalism and public relations have always been deeply intertwined. The relationship between PR professi
