Why Financial Services Need Public Relations
The implicit assumption is that a lawyer is schooled in and understands the law and the process behind it, and works toward protecting their clients’ interests, providing value for their service. Public relations is arguably similar: schooled in the world of media and trained in the court of public opinion, public relations professionals provide service and expertise on everything from how to get a message out about a new product or service (think Apple) to how to navigate an
How to respond in the face of a PR crisis
A PR crisis is a CEO's worst nightmare. It's important to know how and when to respond.
