Social media and Hashtags have inevitably become an essential part of any conference or event, allowing participants to share live updates on their experience, and more importantly, let the world know they’re there. Unsurprisingly, Collision, the “TIFF of tech”, got more than its fair share of social media attention this past week as the who’s who of North America’s tech scene converged in Toronto. More surprisingly however, was the fact that despite all the tech firepower on

How to write your brand’s story, and why you shouldn’t do it yourself. Every successful company once started without an audience or a story. It’s easy to look at a big brand like Nike or McDonald’s and try to employ some of their Public Relations strategies, but we believe that start-ups should take a different approach. An established company has a track record of successes and failures to build on, so using their PR efforts as a framework for your start-up won’t bring the r