'Molding' the Narrative: An Interesting PR Day For Restaurant Brands International
Restaurant Brands International, the U.S. parent company of Canadian staple Tim Hortons and fast-food giant Burger King, seemingly never averse to making very public waves, jumped into the deep end this week with the launch of two high-profile campaigns on the same day. Opting for a shock-and-awe tactic to launch their latest product, Burger King announced a new, preservative-free Whopper with an intentionally revolting video of one of their new burgers rotting. Literally. Th
