Simple summaries and canned conclusions abound during market meltdowns. Don't blame the messengers though, or the people they're relying on the explain a market swoon away. They're all just doing their jobs.
As a business owner, it’s tough not to get hit in the face about the virtues of social media these days. You must be on it; you must engage your target client base with it; you must have content for it; you must have a complete strategy behind it.
If there was a common theme prevalent at last week’s Canadian Venture Capital Association annual summit in Montreal, it was the collective understanding that, to get an idea heard, understood, funded and off the ground, you need to communicate it – simply and clearly.